LibGuides: HED 6500: Basic Understandings in Higher Education Administration: Lesson Seven

Lesson Seven

“A New Definition of Marketing”
March 2005 University Business article.
MARKETING: The big questions answered
May 2008 University Business article.
“Know Thyself: 5 Strategies for Marketing a College”
April 30, 2004 issue of The Chronicle of Higher Education by Richard A. Hesel.
“Even in Academia, Image is Everything”
May 1, 2006 issue of ABC News by Yvonne Lai.
“The Art of Reputation Building”
University Business April 2006.
“Brand as Relevance”
White paper published by STAMATS.